Seven to Launch 7Mate for Male Audience

The Seven Network is to launch a third digital terrestrial channel called 7mate that will be aimed at men 16 to 49 next month, CEO David Leckie said Thursday.

The high-definition channel will kick off on September 25 with a simulcast of the Australian Football League Grand Final, traditionally the year’s most watched TV event.

It will then move to a schedule that will feature first-run comedies like “Family Guy,” “American Dad” and “Parks and Recreation,” sci-fi series “Caprica,” “Warehouse 13” and “Stargate Atlantis,” MTV reality hit “Jersey Shore,” and new series “Pawn Stars." Factual shows such as “Fifth Gear,” “Mega Movers,” “Mega Structures” and “Shockwave” will also feature in primetime.

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