Playeraffinity: With 'The Rejected', the Mad Men world finally enters the 60s. True, it’s now 1965, and the entire run of the show has taken place after 1960, but up until this point the counter-culture movement that the decade is remembered for, has been in the background. They’ve been hinting at it, such as last week when Don teased Anna’s niece about the Berkley College sit-ins. But now it’s here, in an episode that is both the strongest and the funniest of the season. The characters are going to need to decide whether to go along with it or hang on to their old ways.