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Will Families Want A Villian As A Protagonist?: A look At Despicable Me

BoxOffice Magazine: The star of Despicable Me, the new 3-D animated feature opening Friday, is neither cute nor cuddly.

Gru is a self-professed villain, in fact, the kind of guy that should be hunted by the hero. Instead, he's the star attraction as voiced by Steve Carell.

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boxofficemagazine.com
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