The Joneses is (thankfully) a pricklier movie than its too-neat conclusion. Borte's script isn't a political tract or message movie, but it is timely and nicely reflective of a culture where household debt hovers near 100% of GDP. How much of that debt is due to the accumulation of meaningless stuff? How much of that stuff do we really need? And how do we become so absolutely certain that we need it?