The Pee-wee Herman revival is extending all the way to the multiplex.
Judd Apatow is developing an untitled Pee-wee Herman feature for Universal that Paul Reubens is writing with thesp-scribe Paul Rust ("Inglourious Basterds," "I Love You, Beth Cooper"). Apatow will produce through his Apatow Prods. banner, though he will not helm the project. Pic is described as featuring the iconic geek -- known for his love of toys and nerdy catchphrases like "I know you are, but what am I?" -- in a road pic built around "a gigantic adventure."