Guardian writes: "In the beginning, cinema and video games kept their distance from each other. Indeed, film feared gaming, and gaming scorned film. An age of interactivity was thought to have begun. People were expected to spurn passive forms of entertainment: instead, they'd supposedly insist on participating themselves. So, the movies would be superseded by the medium of the future. To the surprise of some, it never happened. The games business grew huge, but the movies too continued to flourish. Understandably, each side began to wonder if it could perhaps feed off the other's success."