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Using Online Games to Get Movie Audiences Involved

The New York Times: "Sony Pictures has been hard at work on a project with a complex script about spies and terrorists, filming on location and using props that include a rented airplane.

Is it the studio’s latest blockbuster in the making? Not even close. The undertaking is a nine-week “episodic online game” created by Sony marketers to stir audience interest in “Salt,” a forthcoming Angelina Jolie thriller."

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