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Filmmakers Tread Softly on Early Release to Cable

The New York Times: "A little over a week ago, the movie business got its eagerly sought permission to activate technology to protect new releases from being copied if they were sold through video-on-demand systems before being issued on DVD.

Now comes the hard part: finding a studio brave enough to risk war with theater owners by trying it."

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darklordzor2322d ago

They worked so hard to get the approval for it, now they're all too afraid to jump in first. I guess I can't blame them, when theater chains are threatening to not play any film with a simultaneous VOD showing. Maybe they just need to keep things the way they are.