NBC Opens Its Wallet to Build Up Prime Time

For Jeff Gaspin, handed the task of pulling NBC’s prime-time schedule out of a long, precipitous slide, the first priority is reality — as a concept, not a program genre.

“This is the first year in quite some time that we’re being realistic,” he said in a lunch interview here. “We’re being realistic about how much we need to spend. We’re being realistic about what our margin should be, or what our amount of loss should be. We’re being realistic about what it actually takes.”

As in: money.

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