From Cinelinx:
The AMC Theater chain is talking about instituting a variable pricing model for films, which would see the big blockbusters cost more for admission than other releases. The theater chain feels that it’s standard business practice in most industries to charge more for in-demand products, so they are considering bringing that practice to movie theaters.
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Well, this is just an awful fucking idea.
james cameron talked about his years ago as budgets (including his) ballooned.
You do that and I'll go back to my pirating ways/use kodi to stream all the damn movies.
Sweet so when the big blockbusters start bombing domestically they can blame AMC if they raise the prices Im out & can go to the smaller Regal theater not a problem
Terrible idea. Lesser-known films should have the same shot as accumulating the same amount of box-office numbers as ones they think will do well.