Forbes
Warner Bros. CEO Kevin Tsujihara, in a Hollywood Reporter article, defended his decision to move Batman v Superman: Dawn of Justice from its intended July 2015 home to its current March 25th, 2016 release date. Warner Bros. /Time Warner TWX -4.74% Inc. did not have a great 2015 overall. They dropped eleven movies in the summer of 2015 and, with the presumption that the Zack Efron drama We Are Your Friends won’t necessarily be a smash when it opens a week from Friday, most of the films (aside from San Andreas and Magic Mike XXL) somewhat fizzled. Obviously having an 800lbs gorilla like the Zack Snyder superhero team-up sequel would have basically made the other disappointments all-but-irrelevant. And that’s the problem. For Warner Bros. in 2016, it’s basically all down to the success of one major film to define both the year and the long-term future of the studio, regardless of what else it has to offer to the world’s moviegoers.
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I don't think it's entirely right. WB is normally good at having franchises and obviously this year they don't really have any due to the superhero transition.
they never relied on super hero movies for a reason, but they decided to go that route now since a couple of their other franchises ended.
That being said it is important because people have been wanting this film for over 10 years now.
Sadly?
LMFAO....Bro, this movie is guaranteed to print money.