THR:
The action movie shrugs off piracy woes in the world's second-biggest movie market.
Sylvester Stallone’sThe Expendables 3 topped the Chinese box-office charts in what was a slow week in the world’s second-biggest film market, taking $33.68 million in its first week.
Lionsgate and Millennium's aging action-hero movie suffered from piracy and franchise fatigue in North America, but in China it has been widely marketed and got 231,836 screenings and 6.29 million admissions in its first week, according to data from Entgroup.
Nekki has announced that the forthcoming gun fu game, SPINE, will receive a movie adaptation to expand the franchise.
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Probably because China loves seeing 'roided up 'Muricans flex their muscles and grunt like Stallone.