From Cinelinx:
With only a couple months to go before the release of the new Teenage Mutant Ninja Turtles movie, it's about time for Paramount to start kicking the marketing up a notch and reveal a new trailer. That's exactly what they're going to do, but the timing will be up to you. You can tweet about your favorite hero in a half-shell in order to unlock a new character poster, and once all four are revealed, they'll drop the new trailer.
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On one hand, I enjoy when studios get involved with their campaigns like this and encourage fans to help out, but on the other hand, just show me the damn trailer.