From Batman-News:
You know you have a hit on your hands when people freak out over a character’s hairstyle. Ever since Jesse Eisenberg was cast as Lex Luthor in Batman v Superman: Dawn of Justice, fans have wondered if he’d have to shave his head bald for the role.
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Him having hair doesn't bother me very much. His baldness could be considered iconic, but there's many variations on his character throughout the years and comics. Some versions of him had hair, some didn't. As long as he "feels" like Lex Luthor as a character, I could care less about whether or not he's bald.