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'Teen Wolf' Season 4 Trailer Debuts Via Elaborate Social Stunt

THR Live Feed:
"Who is the benefactor?" The cable network launched a scavenger hunt over the weekend to drum up fan engagement ahead of the June 23 premiere.

On Friday, MTV sent out a vague message, asking "Who is the benefactor?" across all social accounts, eventually leading fans to the nondescript website WhoIstheBenefactor.com featuring a keyboard and blank lines. The task was relatively simple -- MTV didn't provide any directions or details, instead banking on Teen Wolf fans to start a conversation among themselves about the mystery. Participants were to compile 16 keywords, strategically placed across the Internet (clue destinations included MTV.com, Tumblr posts dating back three years, cryptic castmember tweets and a 40-second promo), and submit them in the correct order to gain first access to the full season-four trailer. One of the most difficult clues, which were all vetted by Teen Wolf executive producer Jeff Davis, was for the number "2436," derived from a phone number off a castmember selfie.

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