CBM: THE AMAZING SPIDER-MAN 2 is doing really, really well...under normal film standards, with average expectations. However, given the fact SONY wanted $1 billion reactions and great critical response: this turnout has been...disappointing. The only way to make sure the franchise can return to massive profitability is to make sure the next film is better than the others. How do I think the next one could be the best Spider-Man yet? Find out my thoughts after the jump!