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Adam Rifkin Eyes ‘Peeps’ Classic Candy Treats For Animated Film & TV Franchise

Deadline: The classic Peeps marshmallow candies could be making the leap from Easter baskets to the big screen via filmmaker Adam Rifkin (Detroit Rock City, Underdog), who has optioned film and TV rights to the sugary confections along with his producing partners Brent Tinter and Brian E. Rochlin. Bethlehem, PA-based candy company Just Born moves $2 billion of the baby chicks and bunny-shaped treats a year domestically and has started to branch out into Peeps-themed merchandising in recent years.

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