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ABC's lottery drama "Lucky 7" ranks as the least likely new show to last a full season in the NewMediaMetrics study.
Brand-strategy and content-alignment company NewMediaMetrics has seen the future of fall TV.
In its 2013 LEAP TV Study, the company measured consumers' emotional attachment (EA) to the concepts behind upcoming broadcast and cable programming to determine the most -- and least -- likely shows to succeed. For the past seven years, NMM has had an 80 percent accuracy rating when making the same predictions through its Leveraging Emotional Attachment for Profit Index.