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Specialty Box Office: Whedon's 'Much Ado' Soars; 'Dirty Wars' Opens Decent

Deadline:
Joss Whedon's Much Ado About Nothing clearly ruled the Specialty Box Office this weekend. Opening in 5 theaters, the Roadside/Lionsgate release gave the 4-century-old play some 21st century adulation, grossing over $183K in 5 theaters for a $36,680 average. Whedon broke box office records last year with The Avengers and will likely do so again with his second round with the franchise, but the versatile filmmaker has clearly shown his filmmaking chops outside the big summer tentpole. Sundance Selects debuted its timely Dirty Wars in 4 runs, also opening solid. The distributor said it played sold out shows in all venues and called the launch a “promising start.” This weekend’s limited release newcomers were plentiful, though most others opened soft at best. Oz pic Wish You Were Here bowed in 11 theaters, averaging $2,338, while Kino Lorber’s You Ain’t Seen Nothin’ Yet opened in two locations, averaging $3,500. Cinedigm’s Violet & Daisy, meanwhile, debuted in 17 locations, with a very slight $602 average, taking in over $10K. The film will move into the top ten markets next weekend.

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alycakes1274d ago

That is amazing for a 5 theater opening.