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Warner Bros.' 'Man of Steel' Nabs $170 Million in Promotional Dollars

THR

The Superman reboot has 98 partners -- more than "The Dark Knight Rises" -- with Sears playing a "dramatic role" in the film, plus action figures (Mattel), razor blades (Gillette), cars (Chrysler), shoes (Converse) and even the National Guard.

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hollywoodreporter.com
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