Hollywood Tests Movie Ticket Sales at Walmart With ‘Man of Steel’

Variety: Walmart is about to give Superman an early boost at the box office, with the company becoming the first retailer to sell tickets to an advance screening of a studio film. It’s a deal that, if it takes off with consumers, could quickly become a new source of revenue for Hollywood’s majors while altering the way moviegoers are lured into the megaplex.

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aDDicteD1272d ago

might be a win-win deal for both WB and Walmart.