In early December, J.J. Abrams and Chris Pine flew to Japan to reveal a nine-minute trailer for Star Trek Into Darkness, an unusual move given the concept of Trekkies is mostly a U.S. phenomenon. More recently, producer Bryan Burk traveled to 11 countries -- including Brazil, Russia and Australia -- to share 25 minutes of footage with exhibitors and media. It's all part of Paramount's mammoth campaign to remove the stigma that has cursed the Star Trek franchise in many corners of the globe, where the television show and 11 previous movies -- not to mention science fiction in general -- never have been popular.
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i did not know that star trek was unpopular or at least relatively popular internationally, well, its a good move for paramount to sell their product internationally because it will really help in the long run and of course its overall success.