Thomas Hellier from Capsule Computers wrote:
"‘Rise of the Cobra,’ or G.I. Joe 1, was bat-shit insane. The goodies and the baddies were both very well drawn with awesome characters emerging from both sides. As far as Hollywood action blockbusters go, you couldn’t really have asked for more – the effects were huge, the pace never let up and everything made sense, even if it was ridiculous.
I remember when ‘Rise of the Cobra’ had finished I couldn’t wait to run out and watch the next one – the set up was perfect for a massively expanded universe. Alas, the direction the franchise has taken strips out everything that was interesting about the original..."