ABC’s Thursday 8 PM slot has taken another drama victim. The network is pulling new series Zero Hour after three low-rated airings. For the next two weeks, encores of Shark Tank will air in the hour. Then seven non-celebrity episodes of Wife Swap will run in the slot before Wipeout, the only show to work in the Thursday 8 PM time period since Ugly Betty, takes over on May 9.
Zero Hour premiered to an underwhelming 1.3 rating in adults 18-49 and slid in its consecutive airings, most recently to a 1.0 rating last night. Zero Hour adds to a long list of high-profile ABC dramas that suffered a quick death in the Thursday 8 PM hour over the last couple of years, including FlashForward, My Generation, Charlie’s Angels, Missing and Last Resort.