Independent Cinema writes: It’s that time of the year again when scary movies roll into theaters hoping to make an easy dollar just by being out before Halloween. It’s just smart business, really. The problems that result in releasing a film now is people who generally associate this time of the year with mediocre-to-awful horror films, might avoid the lesser known horror flicks and stick with what they know best. With a well-established franchise like the Paranormal Activity series, you at least know what you’re getting yourself into. That’s where Sinister works for me: I had virtually no idea what was going to happen. With some fresh ideas to bring to the table, Scott Derrickson (previously known for The Exorcism of Emily Rose and the horrendous The Day the Earth Stood Still remake) has crafted a genuinely creepy film that falls into some known horror clichés but never stays in them for too long. It opens strong and ends even stronger, delivering the frights and thrills that a horror movie needs, all the while being bolstered by a strong performance in its leading man, Ethan Hawke.