SuperHeroAuthority.com: There are no hotter rumors in Hollywood then that surrounding what Marvel Studios is calling "Phase 2," for their cinematic universe.
The first phase, per the studio, was the path that led them to The Avengers release in theaters this May and started back with the first Iron Man film in 2008. Fours years and six movies later, Marvel is beginning to take a step toward their next ensemble capstone movie, The Avengers 2.
But what about Phase 2 is different?
Granted, there are going to be hits. For instance, I know TDKR is going to crush at the box office. But at the same time, generally speaking, interest has waned.
Fans are becoming more critical of these movies. They've been burned too many times by the genre at this point. They're getting fed up with reboots, etc. For many reasons, the whole comic book genre is kind of at a crossroads of sorts. Fans are demanding quality. Hollywood is insistent upon just churning out as many of these comic book movies as they can. Forcing movie after movie after movie down our throats like this, isn't going to help the cause.
But that's neither here nor there. A comic book movie is a comic book movie. This isnt a Marvel vs DC debate. All comic book movies are targeting the same demographic no matter who it comes from.
Fans see right through bad writing every time.
Furthermore, quality doesnt entirely have an affect on sales. Fanboys are going to flock to movies they're interested in on opening weekend. It's hype that gets those opening weekend sales. Critical word of mouth moreso affects the longterm sales of a movie. So, underperforming on opening weekend is more a sign of lack of interest than it is people just hearing it sucks.
That being said, I'm not saying comic book movies wont contjnue to perform well (at least some) or that the genre is in immediate danger. I'm simply saying that it's moving that way. Oversaturation can hurt a market. This is eapecially true when there are so many mediocre products in that market. This quantity over quality mindset is just exacerbating the situation. I know countless people who have expreeseda waning interest in the genre due to there being so many shoved down our throats. So, continuing to do so could have an adverse effect on the market.
P.S. if Green Lantern isnt enough: Green Hornet, Ghost Rider 2, Scott Pilgrim, Kick-Ass and many more underperformed whether they were good or not. Hell, even Iron Man 2 couldnt manage to top the first movie in domestic sales.
I'm not saying I HATE Marvels movies, but a lot of them are no where near as interesting as the stories and events in the comics. Will they be origin stories? In-depth stories? Bigger events? Or just "oh hey, bad guy, big fight, ill be in the avengers, later!" again?
This is why I prefer Spider-Man with Sony.