Screenrant
Lately, it's becoming increasingly difficult for summer blockbusters to make a splash at the box office. What used to be three months of memorable blockbuster moviegoing, the modern summer film season hasn't just become longer (starting in late April and running through August), we're also seeing an increased number of high profile releases vying for box office dollars week to week. Therefore, it's more important than ever that any individual film makes a big splash in its opening weekend - or be doomed to obscurity as the next round of contenders come into the multiplex.
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For me it is obvious. They are just not that good. Even though I get to see them for free and early as a reviewer, there has not been one film this summer that I would pay to see again and most of them have been mainly hype filled FX reels that were boring. Plus many of the better efforts were in April and as such, the May, June, and July films have been lacking. There are some interesting choices in August, but honestly I can say that Riddick, Kick Ass 2, and Elysium interest me more than many of the other offerings to date.
I've seen a few but not as many as I used to see in a spring and summer season...it's been a bad year but I'm hoping to change that soon.
Simple reason too many releases in the summer combined with the price of cinema tickets. It is £8 to see a film. That alone stops me going too much plus it is nice to nibble on something which adds to the cost. Then you factor in there are too many films in the summer and boom. You get a couple of big hitters and lots of bombs.
Give me something that hasn't been dumbed down for the masses and I'll go to the movies again.
Still only 7.00 at our two locales for a afternoon show and 10 for evening.. 3.00 for 3D surcharge. But we have a great cinema where our drinks are 1.50 and popcorn is 1.50 for a large bag you can refill. You buy a cup at 6.00 that they refill all year for 1.50 and a shirt for 25.00 that gets you a free small popcorn or you pay 1.00 for a large or 1.50 for a jumbo with a refill you can use on your next visit.